How do you keep the research alive after you’re no longer a part of the project?

Curves wanted to know the opportunities to expand their healthy lifestyle offerings into the food domain. To
help them share research findings within the company, when we (the researchers) were no longer there to
support it, I created a short movie with the main research findings.

This movie explores how busy moms struggle with providing dinner for their families night after night,
highlighting what Curves should consider when expanding into the food domain.

Techniques used:
Analysis: AEIOU framework, List making, Mind-mapping
Communication: Communication plan, Tracing, Playing with paper, Video shooting, Video editing (Final Cut Express)