Bain’s Whisky is a brand that embodies the concept of Remastery, fuelling its curiosity through experimentation.

In its latest experiment, Bain’s Whisky remastered the iconic sound of Miriam Makeba in collaboration with Msaki and Sun-El Musician. The result? Pata Pata Saguquka. Blending music, whisky and art, this campaign is intended to entrench Bain’s connection to music, art and its mastery in craft.

Involvement:
Concept Development
Scriptwriting
Rollout