Branding & Logo Design

First Love is a lovely bakery whose products are as unforgettable as that first special person. They specialize in vintage style cakes, so their brand identity focuses on recreating a retro and simple image that nonetheless resonates with modern times. The elegance and beauty of the logo is conveyed through the typography, which is both simple and decorative —a perfect balance also found in many cake designs. The bow icon is reminiscent of Cupid and falling in love. It has been used to represent the brand concept instead of conventional symbols (such as hearts) to avoid clichés.  

Brand Design. Brand Strategy. Illustration