Maria Tolshina's profile

Pattern design for newspaper dress, IDOL brand

This dress inspired by famous Jean Paul Gaultier newspaper dress became absolute bestseller of AW '23 IDOL collection. It was sold-out at the online pre-order in the first day.
Me and the creative team of IDOL were trying our best to make the dress look edgy and stylish. I came up with 52 options of the print, some of them you can see below.
The dress went viral, it was many local influencers' item of choice.

Pattern design for newspaper dress, IDOL brand
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Pattern design for newspaper dress, IDOL brand

Published: