The brand is aimed at those who would go to an aquarium/marine world. So kids and the mother’s who take them. 

 

I chose this design for it uniqueness and ‘fun factor’.

After researching other aquarium/marine world logos, I discovered that the jellyfish was a relatively unused logo symbol. What I did see were plenty of fish, bubbles and abstracted waves. I really wanted to steer clear of these over used motifs.

The jellyfish is still an easily recognisable and fun shape to play with, that I think would appeal to children. Therefore, I tried to keep it simple and graphic, using bright and bold colours that stood out and reflected the ocean’s vibrance. I also noticed that the typography used in most already existing logos were very standard, so again I chose the opposite route and went with a type face that had that ocean/wave feel to further express the brand.