VanS - Over the Wall AdV.
ROLES AND RESPONSBILITIES :
VIDEO EDITOR
"VANS" "Over the Wall" Campaign Promotional Video:
Understanding the appeal of VANS to the youth, I carefully selected footage that showcased the brand's iconic shoe designs and their versatility in various settings. From urban landscapes to skate parks, I aimed to capture the shoes in action, reflecting the dynamic and vibrant lifestyle of the youth who wear them.
In collaboration with the creative team, I incorporated energetic music, vibrant colors, and fast-paced editing techniques to create a sense of movement and excitement. The video aimed to evoke a sense of freedom and self-expression, encouraging viewers to break the boundaries and unleash their creativity through their choice of footwear.
To further highlight the individuality and diverse styles that VANS represents, I incorporated shots of young people from different walks of life, each showcasing their unique fashion sense. From skaters and artists to musicians and fashion enthusiasts, the video celebrated the diverse subcultures that embrace VANS as a symbol of self-expression.
As a video editor, I skillfully sequenced the footage, utilizing dynamic transitions, overlays, and visual effects to create a visually captivating and engaging promotional video. I aimed to convey the rebellious and edgy spirit of VANS, leaving viewers inspired to express their own style and be unapologetically themselves.
Through meticulous attention to detail and collaboration with the creative team, I ensured that the video perfectly aligned with the "Over the Wall" campaign's message of breaking barriers, embracing individuality, and celebrating the youthful spirit. My role as a video editor was to bring together the various elements, crafting a compelling and visually striking narrative that would resonate with the target audience.
The "Over the Wall" campaign promotional video will serve as a testament to the rebellious, fashion-forward nature of VANS and its appeal to the youth. By showcasing the brand's iconic shoe designs, diverse styles, and the creative energy they inspire, the video will encourage viewers to step outside their comfort zones, express themselves boldly, and embrace the spirit of VANS' "Over the Wall" campaign.
