ليضيء القرآن كل بيت
A Digital marketing campaign aimed to raise donations that support teaching the Quran in the Eastern province.
The main message is that the Quran is for all people, regardless of gender, age, nation, or beliefs. As a team, we came up with the main structure of the campaign, which focused on family members and presented the message in an emotional context. All of that combined in an effective slogan means that the Quran will enlighten your home metaphor for how the Quran will change your life.
The main message is that the Quran is for all people, regardless of gender, age, nation, or beliefs. As a team, we came up with the main structure of the campaign, which focused on family members and presented the message in an emotional context. All of that combined in an effective slogan means that the Quran will enlighten your home metaphor for how the Quran will change your life.
We divided this campaign into three phases, the first two phases each focus on one audience of the organization, and the third one focuses on family. Through that, we were able to reach the donor's heart and emotions.
Progress Design for the first phase
Progress Design for the second phase
Campaign calendar to help donors track the progress
Supportive real stories to encourage donations
Supportive social media content and competition to raise interaction
Partnership with local cafes
My Role:
Slogan, Art direction, Graphic design
Credits:
Project Manager: Somayah Alsaif
Consultant: Saad Alquroni
Content Creator: Arwa Alawad
Junior Designer: Asma Albeeshi.
Photography: Vision Era Company
This project has been done under the Charitable Society for the Memorization of the Holy Quran in the Eastern Province.
