We designed a motion video starring bold colors, hyper-geometric patterns and beautiful characters, all to promote good deeds and social commitment.
More on illo.tv/thousand-currents
Inspired by the diverse cultural visuals of Africa, Latin America and Asia, our design revolves around patterns that not only reflect local traditions but also weave them together. Think of it as a visual celebration of unity in diversity. We started with Thousand Currents’ brand colour palette and we elevated its vibrancy, infusing brilliance into the hues and making it a perfect “illo palette”.
Thanks for watching :)
Credits — Creative Director Cristina Pasquale + Illustration Lead Sofia Buti + Animation Lead David Cubitt + Illustration Alessandra Marin + Animation Fabio Orlando + Copywriter Emilia Barbu + Producer + Portfolio Case Study Giovanna Crise
Credits — Creative Director Cristina Pasquale + Illustration Lead Sofia Buti + Animation Lead David Cubitt + Illustration Alessandra Marin + Animation Fabio Orlando + Copywriter Emilia Barbu + Producer + Portfolio Case Study Giovanna Crise