THE BRIEF
Change people mindset of using Oyster sauce. Making Maggi Oyster Sauce become daily dishes must have during every meal
THE CAMPAIGN
Create a digital campaign called 365 mon xao ( 365 stir fry dishes ). In this campaign, we'r asking people to contribute their own stir fry recipes so that we can make the online video library.
DELIVERABLE
Change people mindset of using Oyster sauce. Making Maggi Oyster Sauce become daily dishes must have during every meal
THE CAMPAIGN
Create a digital campaign called 365 mon xao ( 365 stir fry dishes ). In this campaign, we'r asking people to contribute their own stir fry recipes so that we can make the online video library.
DELIVERABLE
Campaign logo, Key Visual, POSM , Digital Idea
RESULT
Hundred of recipe videos were shared on Youtube, Pinterest
