Umbra is a cutting edge scientific company that offers travel through a Black Hole to a shadowy alternate universe named Orbis, where people arrive as their opposite self. Customers travel there using a high tech device strapped to their wrist and can purchase varying lengths of time to the planet.The name Umbra means “shadow” in Latin. As Umbra is a company that allows users to interact with one of the latest scientific developments, I thought Latin was appropriate to name Umbra because it is used for the scientific names of animals and plants. The next step in my process was to put together a moodboard that would sum up the core design, target audience, and set the tone of the product. At this point, I am still refraining from actually designing anything. However, I did start deciding on a company /concept, and what three deliverables I would be interesting in creating that would be most appropriate the company.