The Écoule project is the concept of a personal brand of French decorative cosmetics and its advertising campaign created using the Midjourney neural network. My task is to present not only product design variations, but also to show the visual concept of the brand, which embodies the art and style of French aesthetics. Each Écoule product is an artfully designed combination of colors, textures and shapes to help each woman express her personality and unlock her beauty potential.