The "Global Fusion Fiesta" project encapsulates the vibrant and celebratory spirit of UPIGenix's first-ever annual day celebration, marking five years of continuous achievements since its founding in 2018. As the leading online payment application in India and globally, UPIGenix sought to create an immersive and visually stunning experience for its employees and stakeholders.
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Project Elements:
Themes:
Spectrum Theme: A celebration of diversity and global reach, represented through a spectrum of colors emanating from a central globe, symbolizing UPIGenix's international transactions.
Kaleidoscope Theme: Reflecting the variety of payment options and experiences, the kaleidoscope theme integrates UPIGenix's logo, creating a dynamic and visually captivating design.
Logo Designs:
The Spectrum Theme Logo incorporates vibrant colors and a globe, emphasizing global transactions.
The Kaleidoscope Theme Logo features a dynamic kaleidoscopic design with integrated UPIGenix branding.
Look and Feel:
The design exudes a youthful, bold, and energetic vibe, reflecting the dynamic nature of UPIGenix's services.
Modern graphics, bold typography, and a cohesive color palette create a visually striking and memorable aesthetic.
Global Fusion Fiesta - Kaleidoscope Theme Intro Animation
Event Collaterals:
eDMs: Engaging electronic direct mail invitations with dynamic graphics, enticing recipients to join the celebration.
Standees, Banners, and Posters: Eye-catching visuals featuring the chosen themes, event details, and key sponsors.
Social Media Graphics: Optimized graphics for social media platforms, encouraging user-generated content and interaction.
Project Outcome: The Global Fusion Fiesta project successfully blends the excitement of a new year celebration with UPIGenix's achievements and innovations. The visual elements, from logos to event collaterals, create a cohesive and immersive experience, emphasizing the company's global impact and diverse payment offerings.
