With record-breaking attendee numbers each year, Hal-Con is a sci-fi, fantasy and gaming convention run completely by dedicated volunteers.

 

Provided with only a stand alone piece of artwork to conceive the 2012 theme, I was part of rolling out the full branding system and its applications on too many items to count. Hal-Con wanted emphasis on equally show casing all aspects of the con, especially the newly established gaming and fantasy category.

 

We ran with it and rolled out a full brand system. Next up was tackling the many items required to pull off the conference: website , signage, programs, tickets, print collateral, social media graphics, advertising campaign. I also worked closely with their marketing director to add value to their Metro Halifax ad campaign, and even a homepage takeover for Metronews.ca