The Paranormal Museum is a storefront museum in Asbury Park honoring the Jersey Shore's deep history of mystery. For this project, we were asked to identify key differentiators that can be a departure point to build a small 3 piece ad campaign using a headline-dominant visual. The final work was a type-driven ad campaign relying on the creation of headlines and the client's existing logo to communicate the main benefit of the museum which explores various paranormal phenomena and mysterious occurrences through exhibits, artifacts, and programs within their hours of operation.
