Social Media Marketing Strategy for local small business
Description of the business
After having a talk with the owner of Casa Mía we can tell that the restaurant isn’t just another place to eat, it is a place where you can have family time, you can learn about how to cook your favorite dishes, if you are italian born or descendent you can feel closer to your mother land thanks to each bite.
Maela and her team worry about making the place a safe, fun, familiar place where everybody from the kids to the grandparents can have the best time.
Right now they are open for business, they have doordash and uber eats orders, they have cooking classes at least once a month and they are active on Facebook and instagram.
Copy of the permission signed permission form
Copy of the video and transcript
Transcript of the video recording.
Let's talk about Casa Mia. How does this restaurant come to life?
So we opened last year. So we are a fairly new business in town. Casamilla means my place in Italian. And it was my vision to create a place where everyone would feel welcome as they were in my house, like with my family, with my mom cooking. So that's the reason why I try to create a place where kids can come here and they have colored sheets, they can have kids pizza. Seniors comes here, like, pretty much everyone can enjoy a pizza or pasta without feeling comfortable and feeling welcome and feeling loved, of course.
Okay. Thank you very much for. Our first question is, you use your social media platform?
We do. We do have an Instagram page, Facebook page. I tried. I think I did open a TikTok page, but that's so time consuming that I just did it on site. But yeah, so we are active now on Instagram and Facebook because pretty much when you post on Instagram, you post on Facebook too because they're related. But it's Instagram. Yeah. Where all the interaction comes down from Instagram. We publish the same content in both social media, but then all the likes, all the dms, those come from Instagram.
Why not the separation between Instagram, Facebook not have special content for Facebook and special content for Instagram?
Oh, no, because that's not going to happen. I don't think there's other businesses around that does that. It's just so time consuming. And you do usually use platform where you can schedule content and they publish same content in both platforms. So it's just an easier way to have exposure in both. But again, Facebook is, at least for my business, it's not really a platform that generates a lot of audience for us.
Talking about this, do you use any social media strategies? Have you used in the past? You have strategy or a campaign going on right now?
We are going to have a giveaway next week. But no, our strategy is pretty much focus our post on the time of the year. And obviously now Christmas is approaching, so there's lots of gift card post or the Christmas Eve menu post or again, a giveaway where we're going to have the Christmas basket giveaway. As I was saying to some customer that is following the page, it's sharing, tagging people right now, everything is holiday center around Christmas.
Strictly in the technical ways. Do you push up any concepts? Do you give money to campaign?
We do not that often. But for example, we did start with pizza classes last month, so we did push with promotion with advertisement. I think it's called. They call it Adi. Yeah, we boost the post pretty much. And you can set how much money per day, per week you want to pay, and then based on that, you have your insight and you check how many people reshare that, how many people like that, all these kind of things.
How often do you think that you use that? Or is that the only time you use the.
I think we used it probably two times so far. Just because again, 2023 is an era where you need to have your social media being in business, but it's also based on the kind of business you have and where your demographic is from. And as I said, we do have plenty of families and plenty of seniors, and social media is not really their main channel. So again, I'm not budgeting that much money on that.
And will you be open to make a budget? Not a large budget, but make a budget to increase the approach for young people or young adults?
Sure.
Do you think that will benefit place for all the workers and the restaurant?
Yeah. So when you set the campaign, you pretty much can choose your audience and you can choose where to push all of this. I don't know if it's part of the question, but I'm not managing by myself the social media. I do have a social media manager, so I have an external person that is taking care of all of this. So she comes here, she takes pictures, the content, and then she schedules the content. And she published the content? Pretty much.
Manager has her own background education, correct?
Yeah. She does that for other clients, for a living.
Okay, perfect. I think that's all the information you need about social media.
Description and examples of your social media campaign
TikTok campaign
Purpose
Expand the restaurant's audience through different influencers to create a larger community.
Description
A food influencer will take the audience through a delicious tour of our Italian menu, showcasing every detail from antipasti to desserts. Get ready for authentic flavors captured uniquely and excitingly!
Examples:
Instagram campaign:
Instagram will be used as a menu portfolio and bulletin board as well as updates
Facebook campaign:
With the correct use of Meta with the correct programming of posts and advertisements through Business Suite, the Facebook profile will serve as a niche for the older generations who are the main customers of the restaurant.
Feedback about the campaign from the small business owner
Appreciation for the campaigns
Hi guys,
I just wanted to express my sincere appreciation for the outstanding social media campaign you put together for my restaurant. The creativity and enthusiasm displayed have been just what weexpected,and it will bring a delightful touch of Italy to the digital realm while helping me to achieve the goals we talk about.
The engaging content featuring our signature dishes, behind-the-scenes glimpses, and interactions with our chefs I think that will capture the mere essence of our restaurant and that will make our channels connect better with our online audience in order to increase visibility and positive feedback on social media wich in the future I hope it translates to a noticeable uptick in reservations and new customers.
Your strategic use of the different platforms to showcase the vibrancy of our establishment has undoubtedly a well planned team behind and will contribute to our restaurant's success. We are thrilled to see how the results go and look forward to exploring more innovative ways to connect with our patrons through social media.
Thank you for your dedication and hard work in making this campaign that looks to achieve success. We're excited about the future possibilities and continued collaboration.
Best regards,
Maela L.
Casa Mia Cucina
Instagram Campaign
The Hydration Board of America
“The Hydration Board of America” is a comprehensive campaign promoting increase water consumption for overall well-being. Focused on educating communities about the benefits of hydration, the initiative employs social media, informative workshops and partnership with local businesses to encourage individuals to make water their beverage of choice. By highlighting the positive impact on energy levels, skin health and cognitive function, the campaign aims to inspire lasting habits for a healthier lifestyle.
As we described in our assignment 1 we have the principal facts that we want to aboard:
25% of young people doesn’t drink water
The “correct amount” of water is different for every person
There are beverages that make people stay hydrated for more time, but aren’t water
With this knowledge our brand and campaign will be oriented to young adults and late teenagers in order to help the youth drink a healthy amount of water based on the new information and studies that doctors and physicians around the world now have.
Campaign SMART Goal:
Specific: Encourage individuals to adopt healthier hydration habits by increasing daily water consumption by 20% in our followers over the next three months through educational content, hydration challenges, and community engagement.
Measurable: Achieve a 15% reduction in sugary beverage consumption among the target audience within six weeks, accompanied by a documented 10% increase in daily water intake, as tracked through participant-submitted hydration logs and surveys.
Achievable: Foster a positive shift behavior by encouraging participants to replace one sugar drink with water daily, aiming for a collective 30% reduction in sugar beverage intake within the first month of the campaign through accessible resources, daily reminders, and support.
Realistic: Encourage people to incorporate additional ounces of water to their daily routine over the next two months, promoting realistic and sustainable hydration habits through informative content, hydration challenges, and gradual habit-building strategies.
Time-Based: Within the next 30 days, motivate participants to establish a consistent habit of consuming at least eight glasses of water daily through a structured hydration plan, regular reminders, and educational resources.
Hubspot Social Media Marketing Certification
