MARLBORO VISTA FAMILY
Marlboro unveils the limited edition Marlboro Tropical Fusion in the Marlboro Vista family, focusing on tier II/III towns in the Indian market. The launch includes a spotlight on other Marlboro Vista Family variants like Fuse Beyond and Tropical Twist. A comprehensive
point-of-sale campaign is designed to boost awareness and encourage trial experiences across various touch-points.
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CLIENT
Philip Morris International
Location: India I Website: https://www.pmi.com I LinkedIn: insidepmi
AGENCY
Leo Burnett
Location: New Delhi, India I Website: https://leoburnett.com I Instagram: leoburnettindia I LinkedIn: Leo-burnett