Client Brief
Founded in 1924, TotalEnergies has evolved into a global multi-energy and petroleum company.
Now celebrating its 100th anniversary across member countries, the brand continues to make a remarkable impact in Vietnam through an ATL Campaign featuring one of Vietnamese spiritual cultural values: endurance.
Credit
ATL Campaign - Tet 2024
Creative Director: Nga Nguyen
Copywriter: Brian Dang
Art Director: Tao Nguyen
POSM
Copywriter: Phuong Binh
Designers: Su Doan, Nhi Huynh, Thanh Le
