FMCG and CSR Campaign for Gatorade Brand
Product overview:
Gatorade is a sports drink by Dr Robert Cade. Gatorade was originally made for the Florida Gators, a team of football players at the University of Florida at the request of the head coach Ray Graves. Because the player’s carbohydrates & proteins were getting burned during vigorous sports activities, to replenish with the mixture of water, sodium, sugar, potassium, phosphate, and lemon juice this drink was created.
Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. Manufactured by PepsiCo and is distributed in over 80 countries.
It replenishes the carbohydrates that the school's students’ athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities.
Segmentation- Sportsmen youngsters prefer flavored sports drinks.
Products of Gatorade
-Sports Drink
-Nutrition Bar
-Protein Drink
-Other Sports Nutrition
Proposition: Gatorade wants to encourage & empower paralympic athletes to perform their best on the field by providing them with proper hydration, long lasting energy.
CSR: Supporting and encouraging Paralympic athletes in India is not only a noble endeavor but also an essential step toward creating a more inclusive and equitable society.
Started with Rough sketching and Ideation
Final Execution for different media's
Website CSR page design
Link for working website page: https://www.figma.com/proto/KrLmrUs0UUW6ysy6glad04?node-id=0-1&mode=design&t=glz464TOet3OUyax-6
