Sanlam Indie
To the ones we love.
Being an insurance brand during a pandemic is rough, no one wants to hear from the guys selling products that focus on death. So we changed our approach, and instead of trying a hard sell, we let all of that go in favour of a reminder to give some love
(and life cover) to the people who kept us going through tough times.
So this one goes out to the ones we love. It's a lighthearted, sweet and earnest dedication (featuring crowdsourced homemade videos) to the ones that kept us going during the hardest parts of lockdown.
To the partners that tasted all the banana bread fails, the friends that forced you to do zoom yoga, the parents that sent care packages even when you couldn't see them, and so many more. Thank you.
Jumpship: Omphile Moduka, Shilo Maloney
Filmer: Peri van Papendorp, Janez Vermeiren
Indie Creative: Karmen Wessels, Ansaawf Jakoet, Giran Adam
Indie Performance: Stephan Steyn, Lloyd Naik
