POP-UP ─ Brand Identity
POP UP is a brand that produces and distributes popcorn in various flavours. The feature of POP-UP products is that they become ready quickly in the microwave with their delicious taste. We started by designing an icon and logo for the brand that would highlight and give meaning to its name. At least as fun as popcorn, a stimulating and remarkable appearance was requested at first glance. Starting from the process of finding a name, we realised the whole brand building together.
POP UP is a brand that produces and distributes popcorn in various flavours. The feature of POP-UP products is that they become ready quickly in the microwave with their delicious taste. We started by designing an icon and logo for the brand that would highlight and give meaning to its name. At least as fun as popcorn, a stimulating and remarkable appearance was requested at first glance. Starting from the process of finding a name, we realised the whole brand building together.
POP-UP is with you.
Scope ─ Brand Identity, Packaging Design, Art Direction, Naming
Sector ─ Snacks
Date ─ Dec 2023
Colour Palette
POP-UP demanded stimulating, entertaining and new generation tones. We gave it both popcorn dynamism and achieved harmony.
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