Cloud.ru – cloud provider
Cloud.ru is a leading provider of cloud technologies and solutions based on artificial intelligence.
The company's goal is to strengthen its leadership position, become a market vanguard and a centre of attraction for the professional and business community. The rebranding is aimed at supporting the long-term strategy and differentiating the company from competitors. For this purpose, the soft-skills territory was chosen, which is based on the company's customer-centric approach to doing business: to offer not only technology, but expertise, support, reliable solutions and a visionary outlook.
The new brand takes the role of a leader of change, a strong and confident support; it fills companies with energy for development and protects their movement forward. The idea of the Cloud.ru brand was formulated as follows: "A sustainable basis for moving forward".
The idea of the visual style was the image of the portal as a metaphor for the transition to new technologies and services formed around the client's business. We managed to rethink and reinvent the simple symbol of a square, turning it into a powerful visual idea of the portal. This technique allowed us to reflect the visionary view of the company, while emphasising an individual approach to the needs and objectives of a particular business.
The visual idea of the brand is deep and helps to apply the portal not just as a container for photos. In front of the portal is a familiar world, and inside is the world of Сloud.ru – high technologies and opportunities.
The motion system of the identity helps images to be more convincing and effective. And in this system, the portal is not a separate entity or a decorative element with a corporate gimmick, the portal is the system.
Project team:
Ilya Lazuchenkov, Managing partner
Pavel Nesterenko, Producer
Viktoria Kirova, Producer
Ekaterina Avteykina, Strategist
Ekaterina Palshina, Head of strategy
Alya Kryachko, Strategist
Oleg Ahn, Content producer
Egor Myznik, Head of design
Sasha Bankin, Art director
Olga Kovalenko, Art director
Anna Volkova, Designer
Viktoria Ippolitova, Designer
Nikita Sapozhkov, Logo
Cloud.ru team
