Introducing
EXPLORING FLAVORFUL MOMENTS
#THESMIRNOFFWAY
Make Smirnoff Ice, through its different flavours,
as the Provider of Flavorful Experience to trigger the audience
to start exploring their flavorful moments.
SMIRNOFF ICE NEW PACK
& FLAVOR LAUNCH
we also try an other key visual experiment (different option of treatment, layout & copy)
TEASER PLAN
we also invite audience to engage with the hype by providing some activity on our social media. we ask them to guest and design our new label.
we also create stunt activity to create noise around the audience.
ON GROUND ACTIVITY
Celebrating the new label & new flavor
we continue to spreading a message
Make visibility more flavor outside there
AND HOW WE
LEVERAGE TO SUSTAIN
THANK YOU
FOR APPRECIATING
