In this project, our mandate was to formulate a unified campaign within the healthcare sector. Commencing the initiative, I delved into extensive research on HIV, exploring its historical context and contemporary statistics to inform the trajectory of my campaign. Opting to focus my effort on debunking misconceptions surrounding HIV prevention, I honed in on phrases commonly encountered by individuals seeking information from those uninformed about the subject.

Upon reflection, I aligned the project with the PSA advertising firm, the AdCouncil, to amplify its impact. In terms of art direction, I pursued a bold and impactful aesthetic, employing Photoshop to overlay textures onto compelling images linked to the campaign's key messages. The incorporation of the red ribbon, the official symbol for HIV awareness, served as the sole pop of color across all layouts, contributing to a cohesive and visually striking identity.