This strong brand identity was created for Munda Farms - an aqua and agriculture farm in Zambia. The client requested a clean, bold brand identity that speaks to the locality of the farm and maintains its authenticity. The word Munda is translated to mean 'field' or 'garden' in the Nyanja language spoken in Zambia, so it was important to keep the elements of fields and the feeling of freedom and abundance close to the brand's voice.

The wavy 'M' shape houses various connotations directly linked to the farm, representing: the continuity of the farm and its support to its surrounding community; the ebb and flow of a farming season including the ploughing of the land and its irrigation, and the terrain of the farm and planting beds. 

Hand-drawn icons embody the values, authenticity and transparency of the brand, speaking to the people, the produce and the personal touch. The elements were introduced to speak to the importance of them in the farming cycle- whether for crop or fish farming. The recognition that the whole ecosystem is at the mercy of the elements. 

A, natural, earthy colour palette was chosen to represent the earth and move away from an overly bold, sharp modern design. Natural shapes and tones were amplified here, along with the hand-drawn logo symbol, to speak to the aim of the farm and its philanthropic works.