Play is a comprehensive sports facility in Jeddah that offers football academies and leagues for people of all ages and skill levels. It is fueled by passion and caters to aspiring beginners and sports pros. Play is the ultimate destination for football and sports enthusiasts, providing a structured and holistic approach to training. The facility brings the expertise of international coaches to local football fanatics, ensuring top-notch quality and training.
Together with the team at WeTheLoft, we have created this dynamic branding for Play,
a local Saudi Brand with international goals. Sports are a big part of the Saudi Arabian community.
My role was as a brand strategist, leading the team in designing
a comprehensive visual identity.
