2022 TRANSFORM AWARDS
BEST BRAND EVOLUTION (CONSUMER)
SILVER WINNER
BEST BRAND EVOLUTION (CONSUMER)
SILVER WINNER
“Challenge, strategy and results were clearly delivered.”
— 2022 Transform Awards judging comments
ANCHOR PROTEIN+
Introducing the fresh new look for Anchor Protein+. With a growing consumer demand for protein products, we were briefed to design new packaging to overcome perceptions that protein yoghurt wasn’t tasty, yet still communicate the benefits of protein in a distinctive and relevant way. We developed a ‘circle of flavour’ device to work across all products, helping shoppers navigate across the range and as a key visual device on advertising. This Greek style yoghurt is creamy, delicious and full of flavour. Protein+, Delicious fuel for life.
PROJECT OUTPUT
Brand identity, packaging, advertising.
Before
contact us at andrew@triedandtruedesign.co.nz or prue@triedandtruedesign.co.nz
see us at www.triedandtruedesign.co.nz