Urban Grounds
Local Cafe - Branding and web redesign (spec work).
Local Cafe - Branding and web redesign (spec work).
I tackled the branding and design challenges faced by a small cafe in downtown Tarpon Springs, Florida. The cafe's existing branding appears disorganized, with inconsistent elements, and the primary logo suffers from legibility issues, particularly at smaller sizes. This project highlights my design skills in branding, color selection, typography, logo design, menu/layout design, and web design. I paid close attention to detail and transformed the cafe's visual identity into a more cohesive and user-friendly brand.
Style Guide:
Website Design:
Landing Page
Menu Page
Contact Page
Logo: Sticker Label
Coffee Sleeves/Labels:
Social Media Graphics:
