VJT is a leading global provider of X-ray inspection solutions. Crucible partnered with the VJT team for a site redevelopment followed by a complete digital strategy overhaul.

Since partnering with Crucible in 2018, we have successfully supported the VJT team to completely transform their brand identity and strengthen their digital offerings. The wider digital strategy consisted of several sites, designed with the user in mind.

In order to understand the breadth of the potential project ahead, we undertook a digital strategy consultation project with VJ’s senior leadership, interviewing 30 of their senior managers across three continents to better understand their business model and long-term goals.

The result was a user-focused, modern, and streamlined website that drives conversions. The Crucible design team were keen to design a site that would enhance the user experience and more effective navigation. The site now accurately reflects the brand's identity, mission, and audience.