ARS Fight Mosquitoes Campaign

•

ARS makes mosquito repellants. They wanted to highlight the strength of their mosquito coils in fighting mosquitoes. Our challenge was to help ARS mosquito coils stand out from many competitor brands. We decided to use the concept of War Against Mosquitoes. To demonstrate how ARS mosquito coils FIGHT MOSQUITOES, we crafted armies of soldiers, samurais and knights in the shape of mosquito coils. The design communicated the message, “Using ARS mosquito coils is like having your own army to fight mosquitoes” instantly and impactfully. The campaign dramatically increased awareness and recall of ARS mosquito coils. ARS became known as “Your Army To Fight Mosquitoes With”.

Awards

• Cannes Lions 2014: Finalist-Design Lions

• AdFest 2015: Finalist-Outdoor Lotus

• The Work 2015

• AD STARS 2014: Finalist-Print/Outdoor

• The Singapore Creative Circle Awards 2014:

- Soldiers: 1 Silver/Poster

- Samurai/Knights: 2 Outdoor and Poster Finalists

- Soldiers/Samurai/Knights: 3 Print Finalists

- Soldiers/Samurai: 2 Print Craft-Art Direction Finalists