Integrated Campaign
Imaginary Boutique Hotel - 3 Series Ads
The whole idea what to make an imaginary boutique hotel catered to our tribe. For mine, Histomystics, who are history lovers and individuals who seek to understand mystery.
The art direction of my 3 ads is about the journey to discover what mysteries of the past lies within the hotel. The colours I used throughout were dark purple which shows the mysterious vibes of my boutique hotel.
The first ad shows the start of the journey. From the headline and the visuals which is based on a first person perspective, leading towards a shining opened door to invite the guest to come in.
The second ad is the middle of the journey discovering a mystery, Unlink the first, the room is dark as the door is opened. I want to show the suspense, the thrill and make them think that there is something in the room worth discovering and they should check it out.
Lastly. this ad shows the end of the journey where the mystery is being unveiled. Guests will come together to unravel the past mysteries in the hotel and find the answer.
So this whole ad relates back to my big idea "Where Mystery meets History"
