Title: The Dark Forest Craft x City Gravity | Fruity Sea Salt Craft Beer
Brand: Dark Forest Craft Brewery (Nanjing)
Creative: Oasis Yves Creative Team
Description: About The Dark Forest Craft - "Hello everyone! It's an honor to introduce the most popular beings from the canine galaxy - the hippie pup, the ladylike pup, the rock 'n' roll pup, the elegant pup, the socialite pup, and the mysterious pup yet to be met in the future. PS: "Canine Star" has arrived; will "Feline Star" be far behind?"
"Canine Star" is a popular term on the internet, referring to the belief among dog owners and enthusiasts that dogs are extraterrestrial beings from outer space, especially those charming dogs that come in various forms. The implication is that dogs, or "Canine Stars," are aliens from a distant cosmic realm who have come to Earth. They use their unique appearance and personalities to "deceive" (actually, they become beloved pets) human trust, ultimately claiming the bone resources on Earth through surprise attacks.
On Earth, beer is not only an energy-providing beverage but also a social drink, a means to express oneself and be accepted by society. If you can appreciate something niche, even in a somewhat masochistic way, you will experience a unique sense of satisfaction. This is why craft beers that are more bitter tend to sell well.
Against the backdrop of a saturated mass beer market, the Chinese beer market is witnessing a rapid development of high-end products, with an increasing focus on the promising craft beer market. The growth of craft beer is significant. The illustrations feature various "Canine Stars" as the main subject, combining the unique cultural concept of craft beer. The anthropomorphized characters, depicted in different styles with matching attire, highlight the diverse and distinctive characteristics of craft beer flavors. The casual and atmospheric handwritten font enhances the richness of the illustration, creating an overall atmosphere that is both independent and blended, resonating with users and possessing strong infectious and affinity qualities.
