Ekaterina Anzilova's profileAndry Lopato's profile

Branding identity for Rivo.xyz - DeFi platform

Rivo.xyz is a DeFi platform that combines a multichain smart-contract wallet with a DeFi marketplace, providing easy access to earning with DeFi in just one click.
Idea for creation: The logo in the form of a stylized silhouette of an airplane was chosen to convey key concepts in the innovative and technological field of finance. The airplane symbolizes the speed, mobility and advanced technology. It emphasizes that the solution maneuvers quickly and easily in the world of digital assets, offering clients the opportunity to achieve their financial goals on a high-tech level.

Key tasks that needed to be accomplished.
Innovativeness  →  Ease of use  →  Associations with growth and profit 
The logo should reflect cutting-edge technology in the field of cryptocurrency and digital asset management. The design should be simple and easily recognizable. The airplane, as a symbol of moving forward, should be associated with capital growth and profitable investments.

The chosen color palette includes bold shades of dark grey and bright orange, as well as a juicy gradient, complemented by a subtle shade of grey, symbolizing sophistication and dynamism. The choice of soft rounded typography emphasizes the friendliness and modernity of the service, allowing the design to effectively convey its essence.

Solution: The logo was designed with minimalist and modern design principles in mind. This choice ensures clarity and simplicity of perception. The stylized silhouette of an airplane gaining altitude symbolizes the desire for financial success. The lightness and speed of flight emphasize quick and convenient access to modern financial instruments.​​​​​​​





Client: Rivo.xyz ®   —   Service: Brand Identity, animation and social media design   —   Year: 2023   —   id'ea® Saint-Petersburg


Brand identity: Anzylova Ekaterina
Motion design: Andry Lopato  

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Branding identity for Rivo.xyz - DeFi platform
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