Bira is an Indian craft beer brand known for its innovative approach to brewing. Founded in 2015, Bira has rapidly gained popularity for its distinctive and refreshing beer offerings. The brand has a range of brews that cater to various tastes and preferences, from light and easy-drinking lagers to more complex ales.

Bira's beach-themed pop-up, a 3-sided walk-in store in a mall atrium, brings the carefree beach lifestyle to the city. Embodying Bira's spirit of enjoyment and relaxation, the immersive experience provides a perfect platform for audience engagement. It's the ultimate beach escape in the heart of the city, allowing for stress-free moments and the enjoyment of Bira's light and refreshing brews.