Latin America embraces streaming video with ease
Services: Industrial Design
Loft developed a beautiful and engaging experience across their platforms with bold and colorful branding. When developing a hardware strategy for the brand, the design team wanted to celebrate this playfulness and create an industrial design and packaging solution that felt out of the ordinary while still melding seamlessly with the user’s home. The ergonomic remote found an intuitive resting place on-top of the box, held down by magnets.