CHALLENGE
More than just an orchard or a cider house, Équinoxe is a cider farm, a unique destination and an emerging production site. Équinoxe’s objective is precise and thoughtful: to carve out a place in the hearts of natural wine lovers, a customer who is attentive to the products they consume. It is the conscientious work, dynamic expertise and know-how that allows the owner of the cider farm to meet this challenge. The complexity and diversity of products, which are created exclusively from organic fruits directly from the farm, motivated us to help Équinoxe stand out!
SOLUTION
It is with this passion and enthusiasm in mind that we designed the new brand image, the graphic line and a range of products for the farm. By definition, the equinox is the balance between day and night. The signature imposed itself: all in duality! It results from finesse and know-how combined with the artisanal work of the hardworking producers who maintain the farm every day. In the same way, the range of colors depicts the seasons which are essential in this work where nature guides almost every decision. The brand is now,
like its products: “Surprisingly complex and festive for an apple cider! ".
like its products: “Surprisingly complex and festive for an apple cider! ".
