ART 230 - Project 3: Font Poster

For this project, Fonts.com has enlisted my services to promote a distinguished font through the creation of a printed poster targeted at professional designers. The primary objectives are to showcase the font's versatility and excellence. I chose the font family Avenir Next LT Pro. 

This project builds upon my prior experience, incorporating real and pertinent information. The poster's purpose is not only to captivate attention but also to educate and persuade designers to consider the font as a valuable addition to their toolkit. 

For this design I used a dynamic angle to create interest and draw the viewer in. I then used that angle as a leading line to draw the viewers attention towards the focal point which contains the most relevant information such as the designers name, when the font family was created, sample weights of the font, and a brief informational background about the font's origins.