BLAZE — Branding & Packaging

Whole branding and packaging design for Blaze.
A brand of sustainable candles for nature lovers inspired by nature beauty.

I created the brand identity, and the packaging design of six candles; the perfect gifts for yourself.

The goal of creating a corporate identity for Blaze is to establish a strong, recognizable brand presence in the market. Objectives include designing a distinctive logo, defining brand values, ensuring consistent visual elements across various platforms, and fostering a positive brand perception among the target audience.

Blaze it is a candles brand born from a deep appreciation for the natural world and a commitment to sustainability. Blaze it's about bringing the outdoors in, allowing you to escape into the soothing embrace of nature from the comfort of your own space. Infused with botanical extracts and essential oils, each candle captures the serene beauty of landscapes, creating a harmonious blend that enlightens and invigorates your senses.

Blaze candles are an invitation to unwind, rejuvenate, and connect with the natural world. By choosing Blaze, you choose to be a steward of the environment, bringing the beauty and tranquility of nature right into your home. Experience the pure essence of nature, one candle at a time.

Our mission is to bring the soothing and rejuvenating essence of nature into your everyday life through thoughtfully created candles.

The main brand's ideas:

1. Nature-Inspired: Blaze draws inspiration from the beauty and serenity of the natural world. This is reflected in the choice of scents (e.g., ocean, skin, smoke, tree, cotton, forest) and the use of natural materials in packaging.
2. Eco-Friendly: We emphasize sustainability and eco-consciousness in both product and packaging. Using recyclable or biodegradable materials and promoting responsible sourcing of ingredients.
3. Storytelling: We share the story of how each candle is created, from the selection of fragrances, revealing their scents to the feelings they create, creating a connection between our customers and the brand.
4. Minimalist and Aesthetic: A minimalist and visually appealing design for the packaging and branding. Clean lines, muted colors, and elegant simplicity can convey a sense of clearness.

Blaze include 6 candles:

No. 01 "Before napkin", No. 02 "Under skin", No. 03 "Smoky eyes", No. 04 "One more, please", No. 05 "Pure cotton", No. 06 "Small talk"

Packaging:
Blaze is committed to eco-friendly packaging, utilizing recycled and biodegradable materials (paper box, coconut wax, glass candle). Our packaging reflects our love for the environment.

Candle No. 01 "Before napkin"

This harmonious blend of sea salt, lily, and lime creates a complex yet harmonious aroma that is simultaneously fresh, airy, and invigorating. It captures the essence of a tranquil day by the shore, where the sea breeze carries the fragrance of blooming lilies, and a touch of lime adds a vibrant, citrusy dimension to the overall scent profile. This combination is a symphony of nature's elements, offering a refreshing and revitalizing olfactory journey.

Candle No. 02 "Under skin"

The scent of pink pepper, tobacco and leather is an exquisite olfactory composition that weaves a tapestry of sensory experiences, The fusion of these elements results in a scent that is bold, elegant, and irresistible. It is a fragrance that invites you to explore its multifaceted personal-ity, one that is ideal for special occasions, intimate encoun-ters, or whenever you seek a fragrance that embodies both spice and seduction. The overall effect is a sophisticated and alluring scent that balances spice and sensuality, making it perfect for a memorable evening out or a special occasion.

Candle No. 03 "Smoky eyes"

The fragrance of amber, smoke and sandalwood is a symphony of sensory delights that unfolds like a journey through mysterious evenings by the fire. Together, these scents create a harmonious blend that tells a story - a tale of warm summer nights, glowing embers, and the timeless allure of exotic woods, leaving an indelible mark of sophistication, mystery and sensuality.

Candle No. 04 "One more, please"

The combination of vanilla, patchouli and vetiver creates a complex and multi-layered fragnance. Together, these scents combine to creat a rich, warm, earthy, and subtly sweet frag-nance. it is almost standing in a forest after a rain, while smelling freshly baked vanilla cookies in the distance - a soothing, grounding and comforting mixed fragnance.

Candle No. 05 "Pure cotton"

The scent of cotton, musk, and blue chamomile is an exquisite symphony of olfactory notes, each contributing to a multi-faceted aromatic experience. This fragrance transcends simple description and takes you on a sensory journey. The combination of these elements transports you to a realm of tranquility and sensory delight. It's like reclining on a sun-kissed meadow, surrounded by pure cotton clouds and lulled by the gentle rustle of chamomile blooms in the breeze.

Candle No. 06 "Small talk"

The scent crafted from the infusion of green tea, bamboo, and strawberry leaves is an olfactory masterpiece, an aromatic symphony of nature's most delightful elements. Picture a tranquil garden nestled in a remote bamboo forest, where the air is perfumed with the crisp, invigorating aroma of freshly steeped green tea. The symphony of these scents dances in perfect harmony, invoking a sensory journey that is both refreshing and soothing, offering a moment of respite and connection with nature.

Blaze Candles could be an eco-friendly choice, utilizing sustainable materials, and possibly implementing environmentally conscious production processes. Confirming our commitment to eco-friendly practices and sourcing would make them a suitable option for nature lovers.