Wrote this film for over 8 months where my team and I worked on it every week to present a fresher version to the clients (the most supportive!) who kept pushing us to meet their vision, or a sales quarter or a feature that was yet to be announced. I knew my friends would describe me as resilient but through this project every time I showed up and kept showing up -- I, finally believed it was true, too. 

Client: TVS 
Product: TVS StaRCity+
Objective: To create a  "Why Buy Me?" ad that creatively introduces the bike's features to the consumers in the run up to the sales quarter.