The Forsyth Farmers’ Market (FFM) promotes understanding and participation in a local food system by providing farmers and ranchers a place to sell their products directly to consumers, thus building a stronger and healthier community. As a result, community members have the opportunity to purchase fresher, more nutritious food than they would have access to in a regular retail food setting. The Forsyth Farmers’ Market is a weekly event located in downtown Savannah, GA's Forsyth Park, providing food trade and dynamic activities for locals and tourists.
One of the activities hosted by the FFM is the ‘Bring it Home’ initiative, which encourages community groups to use the market as a place to learn about healthy eating. FFM hosts off-site and on-site activities to educate the community about local farmers and consuming healthy food. The problem that FFM faces not only for the ‘Bring it Home’ initiative, but also for the market is that their advertising and marketing is not cohesive, there are a lot of different content and information that is not coherent with what the FFM is all about.
The potential solution that Square Pixel (conceptual SCAD student group) offers for the ‘Bring it Home’ initiative, is to gather the same content and information about the market when advertising through the different deliverables. There are a lot of community members that do not know about all the advantages that FFM offers, for instance the ‘Bring it Home’ on-site and off-site activities. The overall purpose is to brand locally what the FFM offers to the community and why it is beneficial for all community members to participate in initiatives as ‘Bring it Home’ so that the FFM starts reaching out to a broader audience and building a loyal client base.