Tezontle
A modern execution, the depth of the production process and the mystique of the mezcal ritual.
Tezontle is a young artisan mezcal with 4 versions, each with variants according to the origin of the agave plant and the production process used.
The objective was to obtain a modern execution that could communicate the depth of the production process such as the mystique of the mezcal ritual that the brand carries. We worked in a clean and modern graphic style that uses key technical details in the differentiation of the product and carry the brand's identity in a sober and transparent way where mezcal is the protagonist.
Artisan screen printing, bright Mexican colors, and glyphs complement the character of the pieces. Mezcal is a drink of Mexican origin with great cultural roots in the towns where it occurs and a global impact on the rise. In the current era, it is difficult to reach a brand differentiation with traditional products such as this, however, traditions are shared with a new generation of producers and these are the ones that have to carry the new challenges of their industry.
Artisan screen printing, bright Mexican colors, and glyphs complement the character of the pieces. Mezcal is a drink of Mexican origin with great cultural roots in the towns where it occurs and a global impact on the rise. In the current era, it is difficult to reach a brand differentiation with traditional products such as this, however, traditions are shared with a new generation of producers and these are the ones that have to carry the new challenges of their industry.
