Experiential & Space
How to meet beyond consumers' demands and expectations? Future retailing concepts and shopping experiences incorporate certain safety guidelines might be what customers encounter in the near future.
About Wacky Wears
Wacky Wears is a brand selling original streetwear apparel that are designed by homegrown artists. The brand runs by doing campaigns with various local creators, making their products one-of-a-kind as the campaigns are only going on for as long as a month. They go by a pre-order basis, so their inventory is limited which makes it even more worthwhile to own them.
Physical & Online Store
The brand's only physical "store" is just a small section of Actually at Orchard Gateway.
Brand Colours
Moodboard
Proposed Store + Location
I chose a standalone store along Haji Lane and referenced the store "FLAM3V". Due to the need of space, I decided to do a 2-storey store.
On-site Drawings & Measurements
Concept Ideation
I focused a lot on the use of various materials and how sustainable each one of them are.
Store Interior & Facade
Ideation & Sketches
Archive Area & Fitting Room
Touchpoints: Phygital Tool + User Interface (1:20 Scale)
Orthographic Drawings + Measurements (1:20 Scale)
Material Specifications (1:20 Scale)
Lighting Plan (1:20 Scale)
Perspectives Visuals
Archive Area - Exterior / Entry
Fitting Room & Physical Counter
Product Displays
1st Floor
At the storefront, there is a collection locker are for customers who ordered online. These lockers are when stock are available in the store. In the store itself, it is divided into two parts, product display of recently released products at the entrance and the fitting room, payment counter and the “chill area” on an additional platform.
2nd Floor
Stairs will lead up to the 2nd floor where there will be a customization area where customers can customize their shirts. The 2nd floor includes storage area, outfit display and the archive area. The archive area is where customers can go in through three “doors”, which is actually fabric, and there is a whole collection of previously released products. The whole floor is accompanied by artificial grass and old, vintage tiles on the floor.
