Create an integrated and cohesive campaign for the exclusive 3 year partnership with Essentia as the Official Alkaline Water of the Brooklyn Nets and Barclays Center. Creating all in-venue assets, In park event promotions, social activations, announcements, and partnerships. 

Lead Creative Director

Exterior Assets

In-venue assets

Social Announcements

Additional Concepts 

CONCEPT 1 - Moodboards Color the Court Essentia Red

CONCEPT 2 - Moodboards Essentia Water Take Over

CONCEPT 3 - Moodboards Brooklyn Inspired

Creative Director: Olivia Vitou

Creative Director: Jonathan Dillon

VFX Director: Christian Feliciano

Design Director: Emily Godbey

Lead VFX Artist: Jessica Weitzel

Senior VFX Artist: Brian Recktenwald

Senior VFX Artist: Jino Savaglio

Senior VFX Artist: David Wyman 

Brand Director Creative: Mark Weikel

Essentia Sr. Brand Manager: Partnerships and Influencers: Reid Vokey

Essentia Sr. Brand Manager: Ashley Keller 

Essentia Project Manager: Kristy Bradwin 

Essentia Social Media Manager: Alexandra Kimball 

Essentia Social Media Manager: JulieAnn Whittemore

Essentia Social Media Specialist: Mojisola Tope Adubi-Ashcroft

Essentia Social Media Specialist: Danielle Thomas

Essentia Digital Media Specialist: Chris Daniels