Aim:
This project aimed to infuse a stationary object with unique traits to effectively highlight the primary function of the product in a brief animation.
The glue tube was designed with a personality characterised by being easily frightened, clumsy, and skittish.
Insight:
The creative spark behind this 2D stop-frame animation emerged from a playful exploration of glue's inherent qualities, personified as a character defined by its shyness, ineptitude, and pronounced fear. This animation achieves a twofold objective, delivering entertainment and excitement to its audience while effectively showcasing the limitless imaginative possibilities latent within the diverse art supplies offered by 'The Deckle Edge.'
Solution:
The 2D stop-frame glue animation seamlessly integrates with 'The Deckle Edge' brand identity by highlighting creativity, artistic expression, and the innovative utilisation of art materials. Through the ingenious portrayal of Glue as a character and the crafting of a compelling narrative enriched with visual appeal, this animation not only captivates its audience but also serves as a catalyst, inspiring viewers to cultivate their artistic potential with the support of 'The Deckle Edge' products.
