Monday: Connect the Dots
We produced a 30-seconds TV spot for Monday.com, set to air on Hulu.
Monday.com is an adaptable work management platform designed to help teams streamline
their projects and tasks with ease.
The concept for the ad stemmed from the idea of the connect-the-dots puzzle game, reimagined to reflect real-world work challenges. Initially, we approached the concept with bolder visuals, depicting a web of colorful lines and dots that eventually converged into the Monday platform. This approach produced a vibrant and playful video.
Animation Tests
Elements for Animated Platform
Storyboard Sketches
Style frames
Art Direction: Gilad Ben Hayon
Creative: Ari Kuchar
Production: Fabien Hameline
Sound design&Composition: Toby Lustigman
Design consultant: Yarden
With thanks to: Liron Ben-Ari, Shy Inbar, Eliana Atia, Shoshi Davis
Design, Motion, Storyboard: Maayan Erlich & Or Drori
Creative: Ari Kuchar
Production: Fabien Hameline
Sound design&Composition: Toby Lustigman
Design consultant: Yarden
With thanks to: Liron Ben-Ari, Shy Inbar, Eliana Atia, Shoshi Davis
Design, Motion, Storyboard: Maayan Erlich & Or Drori
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