SHOCK is a line of strong carbonated beverages with unusual taste.
Target audience: Children and young people who like to try new and unusual, try to always prepare traditional dishes according to new recipes and are always welcome new gastronomic discoveries.
Task: Develop logo and illustrations for beverage packaging and go out from the shelves of local stores to the large supermarkets. The design should allocate production.
Solution: It was chosen to use lettering for the logo, which refers us to the graffiti theme, which is close to the specified target audience.
The color palette was chosen in bright colors, which will highlight the goods on the shelves of the stores due to its brightness.
The color palette was chosen in bright colors, which will highlight the goods on the shelves of the stores due to its brightness.
