Sneaker Robots
2023
Role: Concept Designer
Courtesy of Nike House of Innovation and BRDG
In the heart of the Nike House of Innovation, the architectural installation seeks to redefine retail functionality through an execution that celebrates technology and theatrics. A robotic arm playfully navigates a range of sneaker options based on guest preferences, seamlessly integrating technology and art. The design reflects a blend of sleek minimalism and contemporary aesthetics, featuring perforated metal, understated neon lighting, and a pragmatic digital touch screen. In the New York City flagship setting, this installation serves as a pragmatic icon of innovation.
In collaboration with BRDG, our goal was to elegantly combine technology, public art, and architecture to create an iconic retail experience.
Idea 1_Radial
The Radial concept is approached as a 360 degree radial array of sneakers accessible from any angle. A robotic at center pivots and select sneakers in a circular display in a central location
Idea 2_Vault
The Vault concept is approached as a cylindrical tower of sneakers accessible that is approached from a single side, yet viewed from all sides. A robotic arm at center pivots and select sneakers from circular glass shelves in a central location within the retail space
Idea 3_Wheel
The Wheel concept is approached as a wall-based circular wheel of sneakers accessible that is approached from a single side as an immersive accent piece. A robotic arm at center pivots and select sneakers from from a series of circumferential compartments.
Overview
