As an ever-evolving brand, SARA ONSI thrives on the art of juxtaposition. Every creation is a harmonious interconnection of contrasting elements, blending the structural elegance of architecture with the fluidity and grace of fashion. It is through this delicate balance that SARA ONSI creates a fashion experience that is both visually captivating and emotionally resonant. SARA ONSI believes that fashion is not just an external adornment but a reflection of one’s inner self, an embodiment of personal narratives and aspirations. It empowers individuals to express their authentic selves, Wallowing them to forge a profound connection between their bodies, identities, and the world around them.
The 8 dots within the SARA ONSI brand were derived from a logo variation where SARA is positioned above ONSI. Using this particular variation, the dots are created as they replace the letters, and they move symmetrically in opposite directions.
This movement of the dots symbolizes the hidden connection between the rows and creates an imagery resembling a transparent thread adorned with pearls, gracefully moving through space. This concept highlights the interconnectedness and fluidity within the brand, while the movement symmetrically representing the reflective and symmetrical nature of the brand.
The 8 dots are utilized as physical holes or punctures connected by thread, wires, or other materials. This unique usage adds an additional layer to SARA ONSI’s applications, making the brand truly stand out.
Incorporating physical elements such as thread or wires creates a three-dimensional effect that brings depth and tactile qualities to the brand visuals. This approach adds an interactive and engaging aspect to the brand’s identity, leaving a lasting impression on viewers.
Client: Sara Onsi
Scope: Brand Uplift and Brand Guidelines
Agency: Somethin'else
Creative Direction: Tuline El Chourbagui
Graphic Design: Noha Shokr
