I was asked to design and produce 200 brand books for Sol that would be used by their top marketing managers across the globe as a 'brand bible'. The brief was to make it 'special', 'like no other brand book that's been before'. We took over 60 pages of pretty dry marketing content including powerpoint charts of doom and turned it into something beautiful and visually engaging. A book you actually want to read. The whole book was designed, crafted and printed in less than 4 weeks. To reflect the 'authentic', 'crafted' and independent spirit of the brand, several techniques were used in creating the book from the 'hand-made' wooden boxes for the outer to the 'hand-made' letterpress typography and different paper stocks, printing and engraving techniques for the book
itself. It was all in the details, we even acid-bathed the screws for the hinges to make them appear old. We collaborated with several local independent craftsmen to make this book authentic whilst highlighting the use of local materials and crafts.