Blue is a rarity in nature.
There is only one animal in the world capable of producing a blue pigment: The Obrina-Olivewing butterfly. All other animals are blue only because of a light effect.
Less than 10% of the flowers in the world are blue.
In fact, these flowers are red but thanks to a combination of chemical factors and natural light they reflect the highest energy light... Blue. The flowers turn this color as a strategy to attract pollinators. Isn't that great?
In 2023 Tecnológico de Monterrey University is celebrating its 80th anniversary, and we think Blue is a nice way to celebrate 80 years of attracting the best talent.
What if there was an element whose energy attracted talent?
Azul80 is the remaining energy of those who have achieved their dreams that attracts us to follow in their footsteps.
When we are thirsty for success, we feel attracted to those who have already done it. Their actions inspire us. Their energy attracts us!
After 80 years of consistently attracting top talent, it's only fitting to celebrate with a special drink!
Agency: Nett Design
Client: Carl's Jr / Grupo Galeria
Creative / Art Direction: Eddier Montiel
Creative / Art Direction: Eddier Montiel
Design: Eddier Montiel
Thanks For Watching!
