Client:
Lunte Studio
Project:
Logo and Identity
About Lunte Studio
Lunte Studio is an indie product design studio helping companies drive business value through the lens of user success, seeking to design things that will have lasting commercial value for both the consumer and the business that provides it. Lunte Studio merges expertise in business, services, and product design including UX, UI, and branding.
Logo
Logo reflects Lunte Studio's warm and human approach
to the client. Therefore, the hand-drawn "n" in the logo successfully solves this task. The letter "n" is drawn to resemble a kind of path as well, since every design process is a journey for both the studio and the client.
to the client. Therefore, the hand-drawn "n" in the logo successfully solves this task. The letter "n" is drawn to resemble a kind of path as well, since every design process is a journey for both the studio and the client.
Visual Identity
The idea behind the brand's core visual identity is based on the Lunte studio's commitment to creating things that will have lasting commercial value for boththe consumer and the business that provides it.
The value of the Lunte’s contribution to the client’s business, as well as the studio’s unique approach to strategy development, is reflected as a kind of abstract wave-like field that smoothly turns into a straight and smooth plane.
This clearly shows the influence of the studio on the success and growth of a client’s business - the left side symbolizes a difficult, energy-consuming path where business needs to get through obstacles. The right side reflects a direct, fast and predictable path of development when professionals participate in business growth.
The value of the Lunte’s contribution to the client’s business, as well as the studio’s unique approach to strategy development, is reflected as a kind of abstract wave-like field that smoothly turns into a straight and smooth plane.
This clearly shows the influence of the studio on the success and growth of a client’s business - the left side symbolizes a difficult, energy-consuming path where business needs to get through obstacles. The right side reflects a direct, fast and predictable path of development when professionals participate in business growth.
The cells in the abstract grid field resemble a notebook page in which the studio creates (that is, “draws”) relationships with clients and creates unique solutions that help find direct and unobstructed areas for business development.
Icons
These icons are another key element of the identity which showcases smart and precise approach of the brand. This element is built of subtle and dashed lines, and with arrows as well. Such style resembles technical drawings, that perfectly
fits for such approach. Also it's not difficult to see that all the icons are basing on the same principle as the grid - they are volumtric as well which shows a holistic approach and fits the identity.
fits for such approach. Also it's not difficult to see that all the icons are basing on the same principle as the grid - they are volumtric as well which shows a holistic approach and fits the identity.
Visit the studio's website and see how the identity was implemented:
The website was developed by Lunte Studio
I am open to new project collaborations with brands and design agencies. Feel free to reach
me out at dsgn.pili@gmail.com to discuss a new project or a long-term collaboration
